All the happy-go-lucky creative gurus here at makespace! media & design lab have a passion for our work and don’t take ourselves too seriously. However, we do take you and your business seriously, so we’d like to get serious for a moment and tell you some things you probably already knew, but weren't aware of.

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We know that to be effective, all businesses need some form of design. Restaurants need menus, attorneys need letterhead, most businesses need a website and all business cards. Duh, right? We also believe that all functional graphic design is not fulfilling it’s potential unless it does one more thing: branding. Branding is much more than having a recognizable logo or slogan. Proper branding should not only speak directly to your desired demographic, it should set your business apart from your competition and give you implied credibility. It should also establish your company’s identity and present your desired image to the world. Done properly, all these things occur simultaneously.

Everything we do at makespace! is centered around providing businesses a consistent, desirable and effective image. We know that to be as successful as possible, most businesses need some form of advertising, whether it be a grassroots “word-of-mouth” campaign or a full-bore media blitz. To be truly effective, advertising should do two fundamental things: Speak directly to customers who have a need for your product or service RIGHT NOW, and make an impression to stick in the minds of potential customers who may do business with you in the future. Anytime your business spends money, it should be an investment rather than an expense. Remember, the only expensive ads are the ones that don’t work.